Design has been an integrated part of RIIS Group for more than 25 years.
RIIS DESIGN TRADITION
RIIS Design department has been an integrated part of the company for more than 25 years. Our design department embraces all departments and companies within RIIS Group and sets the standards for our concept design, product design and furniture design.
Our design philosophy is based on the Danish design tradition which is founded on the belief that good design has the power to improve people’s lives and create a positive impact on society.
“Design is much more than form and function. It’s about creating spaces that are rooted in your DNA, values, culture and purpose.”
– Mette Rødtnes, Head of Design
DESIGN OF SPACES
We approach the design process from a purpose-centred perspective. This means that we combine the quest for beauty with a quest to serve a relevant purpose and to create added value for our clients.
The spaces we create for your customers, guests or employees affect their behaviour, their decisions, their emotions as well as their attitude towards your organisation or your brand.
We develop interior concepts, choose materials and design furniture meticulously to meet the objective of our clients. And we work on the basis of scientific evidence and environmental psychology to design spaces that people will love, and that will support desired behaviour, decisions, emotions and attitudes.
THE 4 D’SOUR DESIGN PROCESS
Our design process consists of four phases. It’s a creative process with a high degree of stakeholder involvement. The four phases uncover important insights and understandings about your business, purpose and desired effect of the design.
It explores a vast field of ideas in an open process of your involvement, before subjecting to a final design. It ensures that the final design proposal is rooted in the insights and realisations gathered throughout the process.
We analyse your brand, culture, identity, and strategic goals as well as your customers and competitors.
We prioritise data, generate ideas and select main themes to create the vision of your concept.
We apply space management, develop layout, interior/exterior design, furniture and product presentation.
We handle product development and rollout plan agreement before implementing your concept design.
As an important starting point for any concept design, we apply a deep understanding of your brand identity or your company values. This understanding is a prerequisite for designing concept designs that become the spatial and aesthetic interpretation of your brand or communicates your company values.
By applying carefully identified visual and aesthetic means that correspond with your brand identity or company culture, we strengthen brand perception among consumers and support positive company culture.
DESIGNING HUMAN BEHAVIOUR
When we design physical environments, we design human behaviour. The spaces people occupy affect what they do and how they interact with each other.
Depending on how a space is designed, it will either promote or prevent certain types of behaviour, activity and interaction.
The aesthetic qualities of the surroundings affect how people feel, by impacting the senses as well as by communicating certain values through visual and aesthetic means.