RETAIL DESIGN
We develop retail solutions based on consumer insights and an understanding of your brand, strategy, market and customers.
DEVELOPING RETAIL SOLUTIONS
We develop retail solutions based on insight into global consumer trends, a deep understanding of your brand, your strategy, your market and your customers. Also, we apply a thorough analysis of the day-to-day processes and functional requirements of your retail reality.
THE BASIS FOR SUCCESSFUL RETAIL DESIGN
The world is changing faster than ever and adapting to a ‘new normal’ is an ongoing process in all businesses. Not least in retail. To design successful stores, it is crucial to be aligned with current and future consumer sentiments while at the same time meeting all strategic, commercial and functional requirements.
Consumer attitudes towards sustainability, trust and values have never been more pertinent than now. Shoppers are becoming more environmentally and socially conscious and will increasingly turn to retailers that not only talk about it responsibly but demonstrate it through their entire business in an authentic way.
LET SHOPPERS CONTROL THEIR OWN SHOPPING EXPERIENCE
Shoppers want to shape and control their shopping journey. Offer intuitive design features and create interesting layouts that foster discovery. Replace old merchandising techniques or layouts with more mindful, emotional methods of categorisation. Guide shoppers around the store and add a sense of intimacy and intrigue.
This will encourage shoppers to linger for longer and make new discoveries.
BUILD IMPORTANT EMOTIONAL CONNECTIONS
Introduce ‘positive friction’ to cause shoppers to stop a while and immerse themselves in your brand. Integrate micro-breaks in the retail experience to drive engagement and deepen emotional connections.
Selling slower doesn’t have to mean selling less. By prioritising quality experience over speed and creating space for connection, not just commerce, you’ll build deeper relationships with customers.
BE LOCAL
Consumers want to support their local communities more than ever, and they look for services and solutions close to home. They expect mainstream retailers to ramp up their presence in local neighbourhoods with smaller-footprint stores that reflect the local community and focus on service and experience.
Consider local store formats that complement both flagships and digital channels and serve customers where they are, for both sales and returns. Use retail design and experiential elements to be locally relevant.
ALLOCATE SPACE FOR ENVIRONMENTAL INITIATIVES
As climate urgency increases, brands must assume greater responsibility for their environmental impact. More than ever, consumers care not just about products, but also about a company’s global impact, and they look to retailers to educate them and take action on environmental issues.
Reflect the message consistently across your business and allocate store space to champion causes in real life.
BE OPTIMISTIC
Although eco-anxiety and socio-political turmoil are still hugely prevalent, optimism is emerging as key consumer sentiment, as consumers actively face their fears and start to seek joy. Operate with kindness and integrate joyful design features; this will help to build loyalty and create a happier retail landscape.
Optimistic consumers appreciate retail spaces which embrace positivity-inducing colours, graphics, artworks and layouts, as well as brands that tap into awareness around mental health issues. New research shows that over three quarters of people think brands should positively contribute to the quality of life and well-being.
STREAMLINED SHOPPING
Increasingly time-poor overwhelmed and suffering from decision exhaustion, consumers will keep looking to streamlined solutions, smaller formats, and curated edits, where decision-making is easier and the journey is hassle-free.
Overwhelmed customers are less likely to convert, so consider smaller formats and minimally-designed spaces where decision-making is made easier. Create well-thought-out stores that enable fluid, easy navigation. Look to clever zoning and strategic layouts that don’t waste time.
VALUE-BASED SHOPPING
A growing number of consumers are basing their purchasing decisions on values. They pick brands that have a good sustainability record or advocate for an issue they care about, and they are willing to pay more for products and services that help protect the environment or don’t infringe on human rights.
Create retail experiences that reflect and communicate the values and beliefs your stand for and connect with customers on a deeper level of shared values and beliefs.
