STRØGET SHOPPING STREET
In the centre of Copenhagen, you’ll find the very first HALO retail store, located at the heart of Copenhagen’s famous shopping street, Strøget, a busy location with fantastic visibility.
The concept store opened on November 4th, 2022, and with its 84m2, it is now possible to showcase the entire HALO brand collection in a physical retail universe.
The store’s design is centered around HALO’s brand DNA, which incorporates Danish minimalism and urban aesthetics, with a visual reference to the military’s special forces. The interior uses a tasteful combination of pastel green and white, with transparent shelves and grey metal racks, creating a stylish atmosphere around the store.
A CLOSE COLLABORATION
RIIS has worked in close collaboration with Hummel, handling aspects of project management, concept design, technical drawings, complete shop fitting and supplied and installed all the furniture, culminating in the delivery of a complete turnkey store.